Finding the Right Social Media Image Sizes
The visual identity of your brand is often the first thing your audience sees and what they remember the most. It can be difficult to maintain a consistent image across all social networks unless you have a tool to resize social media images.
To make it easy, here are the specific dimensions along with some quick tips to help you choose the image that best fits your brand's needs.
Facebook Image Sizes
Facebook Image Sizes
With 3.07 billion active users, Facebook is the largest social network in the world. Because of this, it is essential to have visually appealing and engaging images that are optimized for the platform.
Different devices, whether mobile or desktop, display content differently. Ensure you select dimensions based on where you expect most viewers to see your social media image.
Facebook Profile Picture
Your profile picture is an essential representation of you or your brand on Facebook. It is the round photo that appears on your timeline. This profile picture also shows up when you post on other people's walls, comment on posts, or when someone searches for your profile.
Facebook profile picture image guidelines
Recommended image size: 320×320 pixels
Minimum file size: 180×60 pixels
Displays:
176×176 pixels (desktop)
196×196 pixels (smartphones)
36×36 pixels (most feature phones)
Recommended file type: JPG, PNG
Keep in Mind: Profile pictures are cropped to a circle
Facebook Profile and Business Page Cover Photo
Your Facebook cover photo is displayed exclusively on your timeline and spans the entire width of the screen. This allows for greater creative freedom compared to your profile picture. While your profile picture is best suited for a personal photo or a brand logo, the cover photo is an opportunity to showcase something that represents you as an individual or highlights your brand.
Facebook profile and Business Page cover photo image guidelines
Recommended image size: 851×315 pixels
Desktop: 851 pixels wide by 315 pixels tall
Mobile: 640 pixels wide by 360 pixels tall
Tip: Use a PNG image if your cover image has text
Facebook Shared Image
Sharing an image on Facebook is one of the most common ways to post content. These images will always appear on your timeline, and ideally, they should also show up in the News Feeds of many of your followers. However, because of the Facebook algorithm that determines which content gets displayed, it’s unlikely that every follower will see your post. The more engagement your post receives, the more likely it is that your followers and their connections will notice that activity.
Facebook shared image guidelines
Recommended image size: 1200 x 630 pixels
Recommended file type: JPG, PNG, GIF
Facebook Event Image
Facebook Events are an effective way to engage users and stand out amidst the overcommunication on the platform. By sending reminders to your audience, you can keep them informed and engaged. It's also crucial to choose an appealing space and an eye-catching image for your event. Make sure to use the correct dimensions for your Facebook Event cover photo to ensure it looks great.
Facebook Event image guidelines
Recommended image size: 1920×1005
Instagram Image Sizes
Instagram Image Sizes
Instagram is one of the most popular photo-sharing platforms and has its own recommended social media image sizes. It’s the perfect place to show off your visual creativity and even get creative with how your photos look together. You can make a beautiful grid with your thumbnails that really catches the eye.
Instagram Profile Picture
Instagram relies heavily on visuals, highlighting the importance of adhering to image size guidelines. Make sure your profile picture is easily recognizable so users can find you effortlessly through search or explore.
Instagram profile picture image guidelines
Recommended image size: 320 x 320 pixels
Instagram Photo Size (Feed & Ad)
Instagram focuses on sharing visual content, including images and videos, that appears in your followers’ feeds. Therefore, it’s essential to use high-resolution photos. Whether you're posting directly in the app, using a desktop, or through a social media management tool, the guidelines below will help you showcase your content effectively.
Instagram photo size (feed & ad) image guidelines
Recommended image size: 1080×1350 pixels
Recommended aspect ratio: 1:1 or 4:5
Images will be cropped to fit a supported ratio
Special Notes
Images with a width between 320 and 1080 pixels will be kept at the original resolution as long as it fits the recommended aspect ratio listed below
If images are a lower resolution, Instagram will enlarge to a width of 320 pixels
If images are a higher resolution, Instagram will shrink it to a width of 1080 pixels
Instagram crops all images to a 4:5 (1080 x 1350 pixel view) on profile page
Recommended file type: JPG and PNG
Maximum number of images per post: 20 images
Instagram Photo Thumbnails on Profile Page
When someone visits your page, they will see all your content displayed in rows of thumbnails. These smaller versions of your images and videos will expand when clicked and include a section for comments.
Instagram photo thumbnails image guidelines
Thumbnail Size: 1080 pixels wide x 1350 pixels tall
Recommended image width: 1080 pixel
Feed aspect ratio: 4:5
Instagram Stories
Instagram Stories are a popular source of visuals on the app. There are both video and image options available to publish. And while this feature was originally meant to be ephemeral, it’s possible to upload your own content and build a strategy around Stories engagement.
Instagram Story image guidelines
Recommended resolution: 1080 pixels wide × 1920 pixels tall
Aspect ratio: 9:16
TikTok Image Sizes
TikTok has surged to 1 billion monthly active users, growing significantly in recent years. Nearly half of its users are under the age of 30, solidifying TikTok as the go-to social platform for younger audiences.
TikTok Profile Image
All TikTok users can upload a profile image to their accounts. This is a great opportunity for businesses to showcase their brand personality or highlight a specific campaign.
TikTok profile image guidelines
Minimum image size: 200×200 pixels
Recommended file type: JPG, GIF or PNG
TikTok Video guidelines
Video size: 1080 pixels wide x 1920 pixels tall
Recommended file size: Make sure the file size isn't too large. TikTok on Android only allows videos up to 72MB in size but Apple videos can be larger.
X (aka Twitter) Profile Photo
Your X profile photo is the primary image that represents you or your brand on the network. It will be viewed in various locations across the site by many people, so ensure it is of the highest quality. Here are the places where your profile photo will be visible on the site.
On your page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.
In-stream: A smaller version of your profile picture appears in a follower’s X stream every time you Post or are Reposted.
Who to follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your X stream on desktop. Choose a recognizable image here.
X (aka Twitter) profile photo image guidelines
Recommended image size: 400×400 pixels
Maximum file size: 2MB
Image types include: JPG, GIF or PNG
X (aka Twitter) Header Photo
Your header photo is the image that spans the top of your X profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.
X (aka Twitter) header image guidelines
Recommended image size: 1500×500 pixels
Maximum file size: 2MB
Recommended file type: JPG, GIF or PNG
Tips:
Center important text and images
Leave room around the top and bottom edges
Avoid putting important elements in the bottom left corner, where your profile picture will overlap the banner
Consider the position and proportion of the cover picture
X (aka Twitter) In-Stream Photos and Shared Links
X users can attach photos to any posts. Whether you’re attaching one or many photos or sharing a link, the appearance of the photos may display in stream with slight variations.
Recommended sizes for images by types of Posts:
Recommended image size: 1200 x 875 pixels
Maximum file size:
5 MB for JPG, PNG
15 MB for GIFs
X Image Sizes
LinkedIn Image Sizes
LinkedIn Image Sizes
With 467 million registered users, LinkedIn is the world’s largest professional network. While other social networks can effectively drive traffic and attract customers, LinkedIn excels at helping you find quality employees and connect with industry leaders.
LinkedIn Profile Image Guidelines
Recommended image size: 400 x 400 pixels
Maximum file size: 8MB
Recommended file type: JPG or PNG
LinkedIn Personal Cover Image
This a feature for your personal page. Finding something that fits well in that space can be tricky, but getting it right will enhance your profile's appearance.
LinkedIn cover image guidelines
Recommended image size: 1584 pixels wide × 396 pixels tall
Maximum file size: 8MB
Recommended file type: JPG or PNG
LinkedIn Page Cover Image
This a feature for your business page. Finding something that fits well in that space can be tricky, but getting it right will enhance your brands message to the viewer.
LinkedIn Page cover image guidelines
Recommended image size: 1128 pizels wide ×191 pixels tall
Maximum file size: 8MB
Recommended file type: JPG or PNG
LinkedIn Shared Image or Link
This size works for LinkedIn posts that share a photo or a link with an image to a blog post or article to your company page’s feed.
LinkedIn shared image or link image guidelines
Recommended image size for links: 180 pixels wide x 110 pixels tall
Recommended file type: JPG or PNG
Pinterest Image Sizes
Pinterest Profile Picture
When setting up your Pinterest account, you have the option to sign up using Facebook, Google, or email. If you choose to use Facebook or Google, Pinterest will automatically import the profile image you have set on those platforms.
If you prefer to sign up with your email or wish to use a different photo, you can do so by uploading a square image (the larger, the better). Pinterest will resize it to fit properly. As with other social media platforms, your profile picture on Pinterest should represent you or your brand closely.
Pinterest profile picture image guidelines
Recommended image size: 165×165 pixels
Maximum file size: 10MB
Recommended image type: JPG and PNG
Pinterest Pin Sizes
When you're adding a pin to your board, just remember that Pinterest has a width limit for images, but the length can be whatever you like! This means you can go for a square photo or choose something taller if you prefer. Just keep in mind that larger images tend to be more valuable, so aim for those whenever you can. Happy pinning!
Pinterest Pin sizes image guidelines
Recommended image size: 1000 pixels wide x 1500 pixels tall
Other Pinterest pin sizes:
Square pin: 1000 x 1000 pixels, with a 1:1 aspect ratio
Long pin: 1000 x 2100 pixels, with a 2:3 aspect ratio
Recommended file type: JPG, PNG, GIF
Tips for creating Pinterest pins:
Crop photos to a 2:3 aspect ratio
Add a logo in the bottom center
Use a text overlay to explain the product or service
Include a clear title and description
Use a strong cover image to help people understand what your video is about
Use text overlay or captions to help tell your story
Make sure your video is 6-15 seconds long
Text Guidelines
Title character count: 100 characters max
Textbox character count: 250 characters max
Pinterest Board Display
Creating boards on Pinterest is one of the most important tasks you can undertake. It's essential to select a photo that not only appeals to your audience but also reflects the specific theme of the board.
Pinterest Board display image guidelines
Recommended Size: 800 pixels wide x 450 pixels tall
Google Image Sizes
Google My Business is an essential platform for local businesses to enhance visibility and manage their reviews effectively
Types of Images for Google My Business
Logo: Make your brand recognizable with your logo image
Cover photo: A photo of your business that will typically be the first shown. Choose an image that best represents your place of business.
Business photo: You can use your business photos to showcase different aspects of your office, helping local customers know what to look for when they visit.
Google My Business image guidelines
Recommended resolution: 720×720 pixels
Minimum resolution: 250×250 pixels
File size maximum: 5 MB
Image file type: JPG or PNG
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Providing White-Glove Marketing & Graphic Design Services
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